The Nigerian music industry has received a boost with the recent unveiling of DAED Empire, a multifaceted entertainment and fashion outfit that is poised to inject revolutionary management into the entertainment business and fashion industry.
DAED is an initiative of Edison Ogums, and his twin brother,
, bringing a whole new fashion statement to the table. The duo have been behind the scene in the entertainment for some time, but have unveiled the company to take the showbiz industry by storm with the art of fashion and music.
Edison, who handles the talent, music, and graphic design part of the outfit, said DAED Empireis divided into three parts, namely Music Label, Fashion Brand, and Graphics Designs.
Speaking at the official unveiling in Lekki, Edison said: “DAED Empire was created out of the need to help talented youngsters realise their true potentials, creating a platform to make their dreams turn into reality. DAED is here to focus on discovering, promoting, marketing, and management of musical talents and fashion narratives across Nigeria and even beyond. All we have in stock is to promote good music that will cut across all age groups and move beyond the Nigerian shores.
“We have platforms where we encourage new and emerging artists. We encourage talents, we are fully ready for the industry,” he stated.
Born and bred in Rivers State, Edison is acclaimed for his versatility in multiple genres including rock and pop but prefers to describe his style as Afro crossover.
His recent collabo with top Naija music act, Mr. 2Kay is a pointer to exclusive hits to come. Speaking on what makes the new outfit different, the co-owner of the empire, Davidson said DAED is a full entertainment outfit with an all-in-one purpose of interrupting the music and fashion industry.
“We also have a top-notch fashion studio and we have our work ethics intact. We deliver what we promise. We are here to change the game and change the narrative,” Davidson said about the studio’s ample recreational space and VIP section.
Davidson revealed that soon, he will unveil a new pattern for clothes for men, women, and children, to the fashion industry that can singlehandedly rejuvenate the fashion space.
“I have always believed in the idea of timeless elegance, which is not only a precise aesthetic code but also an approach to the design.
DAED Empire has top-class equipment, including cameras, lighting, and sound equipment with cutting-edge technology, and a very strong media poise managed by world-class Media and PR mogul, Omodu Jack West.
Omodu Jack West Worlu is a seasoned entrepreneur, career builder, and artiste brand manager with quite intimidating credentials in brand promotion and management in the last 25 years. He has managed a handful of seasoned music acts that have made the headlines for many years. Some of the artistes include Durella, Duncan Mighty, Julius Agwu, to mention but a few.