– Burger King has began to partner with local suppliers for its operation it plans to start in Africa’s largest market
– The American fast food chain has set the fourth quarter of this year, between September and November 2021
– The hamburger producer said its operation will employ directly or indirectly between 5,000 and 6,000 people in Nigeria.
American multinational fast food chain, Burger King, is intensifying on its plan to come into Nigeria, as the Miami-based hamburger giant begin to partner with local suppliers.
The company said it has set up its quality control unit to to prepare for its entry which will fall within fourth quarter, between September and November 2021. Burger King said it has met with the local suppliers.
According to Antoine Zammarieh, the Franchisee of Burger King in Nigeria, a deal has been struck between the fast food chain and the suppliers, while ingredients sourced from within have been sent for testing in the United States.
Zammarieh, who is the Managing Director for the Allied Food & Confectionary Services Limited, said the establishment of Burger King will lead to direct or indirect employment of between 5,000 and 6,000 people in Nigeria.
He made this known during an interview with Nairametris, adding that Burger King operation has a longevity status:
“Burger King will start operations by Autumn, i.e between September and November 2021. We have set up the Quality Control unit and have met some of our local suppliers to seal the deal. Also, we have sent some of the ingredients to America to test quality.
“As a company, we are delighted to enter this new market being the largest country in Africa and are looking forward to serving our future guests with our world-famous Burger King meals.
“Most importantly, our goal is to positively contribute to the economy by creating more jobs and employment opportunities. In five years, we hope to directly or indirectly employ between 5,000 and 6,000 people in Nigeria.”
He also stated that:
“I always believed in Nigeria and in its people. I am confident this venture will go a long way and prove successful for Burger King, Nigeria, and our company.
“I believe this will be a tremendous step towards giving more confidence to the Nigerian market and consumers in general.”
Meanwhile, Legit.ng had previously reported that Sterling Bank Cheif Executive Officer, Abubakar Suleiman, blamed Nigerians for Twitters decision to choose Ghana for its African head office.
Nigerians had faulted the government, but Suleiman said Nigeria being snubbed by Twitter founder, Jack Dorsey, was caused by negative comments made about Nigeria.
He stated that after the bad press on Nigeria by Nigerians, no investor would want to invest in Nigeria.